Business blogging works!!!
By blogging constantly on your website, it gives you the opportunity to establish a library of content which customers/clients/and you can revert back to later on for reference.
For example, let’s look at general contractors whose main business is building and remodeling. The blogs will showcase past projects, tips, tricks, maybe even technical information to make the job easier.
With all of this information archived in your blog, you can then send these posts to new prospects wanting to see past projects and verification of your work.
By having quality content in your blogs and allowing customers to comment on your posts, greatly increases your interaction with customers. By allowing this interaction, your chances of having a customer’s signup for your newsletter and email database, increases drastically. They want to stay up to date and current with your company.