Helex Marketing & Communications is a full-service marketing and communications firm, specializing in small-sized and mid-sized businesses. Our company relies heavily upon marketing, communications, and project management skills gained over a period of 10 years in business-to-business marketing communications. We specialize in turn-key Integrated Marketing Communications programs where our firm does everything from start to finish. Let us show you how we can take your company to the next level. 

Alex Cummings


Alex is a graduate of Wingate University with a Bachelor’s of Science in Sport Management and concentrations in Marketing and Public Relations. He has worked with companies such as the Carolina Clash, Breaking Limits, World Racing Group who owns the World of Outlaws and most recently Roush Yates and SRI Performance specializing in client services and integrated marketing communications.


Alex utilizes his 10 years of experience in marketing and communications to create innovative programs for clients that greatly increase brand awareness and ROI. He specializes in corporate sales, partnerships, social media, media placement, email campaigns, event and hospitality management, and a whole lot more.


Alex’s past clientele consists of industry leading motorsports companies including Summit Racing Equipment, NAPA Auto Parts, STP, FVP, Gander Mountain, Comp Cams, JE Pistons, Superflow Dyno’s, Mobil 1 and more. Each year while at World Racing Group, Alex managed over 80 different accounts on a daily basis. 


He has had articles published on websites and in magazines like MSN.com, Truckin, Hotrod.com, Dirt Late Model Magazine, Circle Track Magazine, Yahoo.com, The Shop Mag, and hundreds more across the world. One article Alex wrote while at Roush Yates received 19.5 million views in the first 24 hours of publication.


When not at work, Alex is spending his time in the great outdoors. Growing up in Upstate NY and spending many weeks in the Adirondack Mountains, Alex has grown fond of nature and greatly enjoys hunting, fishing, and hiking. 


One of the main reasons Alex has Co- founded Helex Marketing & Communications is because of his strong beliefs in family and quality work ethics. He hopes to teach his young daughter both of these principles. This is truly a family business as Alex’s wife Krista is currently managing financial aspects and other day to day operations. 


“It has always been my dream to own and operate my own Marketing & Communications firm. Now, I want to help make other companies dreams come true. I look forward to working with your company and utilizing my skills to make you heard and seen!”

Our Values

Helex Marketing & Communications was founded on four key principles: 


Integrity: Acting with integrity in all that we do.

Innovation: Encouraging and embracing innovation to achieve continuous improvement.

Excellence: Setting the highest standards for our clients.

Collaboration: Valuing and respecting the commitment and contribution of all of our people and expecting collaboration across our company and clients.